Jen Sey is the Senior Vice President of Global Marketing & E-commerce for Dockers®. Sey originally joined Levi Strauss and Co. in 1999 and has held a broad range of assignments since then including Director of Marketing for U.S. Levi’s®, Senior Director of Strategy for Levi’s and Vice President of Global Marketing for Levi Strauss & Co. Notably, she led the global re-launch of the 501® Jean as well as the global repositioning of the Levi’s Women’s business with the “Curve ID/Shape not size” initiative.
In 2009, Sey moved to join the Dockers® brand where she has been an integral part of leading the repositioning of the brand. Her keen consumer focus and cultural insight has helped to bring this iconic brand back into the conversation with the introduction of “The Wear The Pants” campaign.
As a child, Sey led an intense life of dedication, challenge and competition. At just seven years old she entered her first gymnastics competition. After nearly 10 years of participating in competitive gymnastics, Sey won the title of US National Champion in 1986. As a result of winning this title less than one year after having suffered a devastating injury at the 1985 World Championships, the U.S. Olympic Committee named her Athlete of the Year in Gymnastics. After 8 years on the national team, Jennifer retired from the sport and went on to study at Stanford University where she double majored in Communications and Political Science.
In 2006, she earned the distinction of “Top 40 Marketers under 40” and in 2008 she released her first book entitled “Chalked Up”, a memoir detailing her triumphs and struggles within the world of competitive gymnastics.