Chad is considered one of the early, leading forces in the Internet arena with strong capital raising and M&A experience. His ongoing responsibilities include the definition of the company’s business strategy, cultivating business development opportunities and the establishment of strategic industry partnerships.

Mr. Little founded FetchBack, a pioneer in the world of site retargeting, in May of 2007. FetchBack was quickly recognized as a leader in the space and was acquired by GSI Commerce in 2010. Shortly thereafter, GSI was acquired by eBay in 2011.

Among his other accomplishments, Mr. Little also founded AdOn Network in November of 1998 and raised over $7 million in venture capital funding. AdOn was acquired by Prime Visibility Media Group in 2007.

Prior to AdOn Network, Mr. Little founded two successful businesses, including Sandbox Entertainment Inc. in 1995. As the Chief Executive Officer, he built Sandbox into an early leader in online fantasy sports, games and simulations. Sandbox Entertainment raised over $30 million in venture capital and strategic partnerships with such heavyweights as CNN/Sports Illustrated and Yahoo! before merging with Wall St. Sports in 1999.

Mr. Little is actively involved in the Internet and software development communities. He speaks frequently at leading industry events and has been featured often in established news outlets, including: Forbes, TIME, CNNfn, NBC Nightly News, The Red Herring, The Arizona Republic and AZ Business Magazine.  He is also a published author with Paramount Publishing.

My Articles

Look-Alike vs. Do-Alike Data

| Chad Little

It can be difficult to get a straight, simple answer from most companies in our industry about what they do – they/we tend to overcomplicate things. It’s what I like to refer to “Booth...