Hal Halpin is the founder and president of the Entertainment Consumers Association (ECA), the membership organization which represents consumers of interactive entertainment in the US and Canada. The ECA is committed to a host of public policy efforts and provides members substantial affinity benefits including discounts on games-related purchases and rentals, as well as community and educational initiatives. For additional information on the ECA please visit: http://theECA.com

My Articles

6 brands that "get" gamers

| Hal Halpin

Gaining visibility and credibility with gamers is fraught with challenges but rife with opportunities. Here are the brands that are really tapping into this growing demographic.