Adjunct Professor in Digital Analytics, Statistics and Market Research at Northwestern University’s Medill Integrated Marketing Communications Masters Degree program. Founder and Managing Partner of Intelitecht Solutions, and Co-chair of the Digital Analytics Association Social Media Measurement group. 

Scot's work focuses on helping clients and students understand, design and optimize the organizational, technological and cultural elements required for a transformation to more human-centered and data-driven marketing and management. 

Scot received his MBA in strategy, finance and marketing from Northwestern University’s Kellogg School of Management. Scot’s professional background includes senior leadership in marketing analytics technology, consulting and agency services and over 15 years of technology experience. 

My Articles

Big Data Dreams: A Wake-up Call

| Scot Wheeler

Following on the heels of “develop our social media strategy” and “develop our model for social media ROI”, the latest critical “to-do” item for digital marketing teams is “utilize big...