As the senior director of the IAB’s Mobile Marketing Center of Excellence, Joe Laszlo plays a key role furthering the Center’s mission of growing the mobile interactive industry. Laszlo manages many of the IAB’s mobile standardization, best practices, and research projects; provides advice for both buyers and sellers of mobile media; and oversees the IAB’s Mobile Committee and Tablet Committee.
Laszlo served as the IAB’s Director of Research from Sept. 2007-Dec. 2010. During his IAB career, Laszlo has led IAB projects including standards for mobile rich media advertising and guidelines for mobile web ad impression counting.
Prior to the IAB, Laszlo had an eight-year tenure at Jupiter Research, where he started researching and writing about mobile interactivity in 2000.
Laszlo holds an MA from the Fletcher School of Law and Diplomacy at Tufts and a BA from Columbia.
Mobile was once a media darling. Now, marketers complain that the medium is hard to understand and difficult to manage. Here's what the IAB says you can expect next.
I'm writing this on the Friday before the Super Bowl, knowing it won't be published until Monday. This leads to all kinds of complications, like how the verb tenses are going to work out.