Rising from the ashes of the dot-com bust of the early 2000s, Kay Wesolowski began her marketing career paving the way for the next generation of new media pioneers.  Specializing in digital strategy and activation, Wesolowski got her start at OMD working with a diverse group of brands, including Frito-Lay, PepsiCo, Lowe's, Hershey's, American Century Investments, and Bayer.

Wesolowski was honored to be a part of the team who created and executed Frito-Lay's famous "Doritos Crash-the-Super Bowl" user-generated commercial competition, winning a Golden Lion at the 2007 Cannes International Advertising Festival. Wesolowski was also a member of the leadership team driving the strategic development and activation for Frito-Lay's "Only In a Woman's World" campaign.  The campaign went on to win an Effie Award for media innovation.

In 2010, Wesolowski moved on to become the associate media director at Fuor Digital, which was later acquired by Kelly Scott Madison (KSM). Wesolowski was responsible for launching and building KSM's digital media practice, which is now considered among the elite digital media agencies throughout Chicago. Wesolowski currently holds the position of VP and digital media director at KSM. 

At KSM, Wesolowski has created a culture of innovation through the development of comprehensive training and employee engagement programs. She empowers her team with the necessary strategic thinking and problem solving skills required to constantly evolve and adapt to the ever-changing marketplace. Her pay-it-forward, collaborative management style is designed to inspire and cultivate the marketing leaders of tomorrow.

Wesolowski's peers recognize her as an industry leader, as demonstrated by her CIMA Rising Star award nomination, her speaking engagements at prestigious industry events, and her service on the iMedia advisory board and committee for the ASPY Awards.

Wesolowski earned a B.A. at the University of Illinois, where she majored in Advertising and minored in both Psychology and English.

 

Summits Attended

iMedia Brand Summit

How to Evolve with Today's Consumer

iMedia Agency Summit

Creativity Meets Automation

iMedia Agency Summit

The Dynamic Agency Model

iMedia Agency Summit

The Agency Redefined - Balancing Scale, Scrappiness & Innovation

iMedia Agency Summit

The Future of Data-Driven Creativity

iMedia Other Summit

TV, Video & Social

iMedia Agency Summit

Media Re-Defined -- What Clients Want

iMedia Agency Summit

Shift Happens: Math Men + Mad Men

iMedia Other Summit

TV Everywhere: The New Video Era

iMedia Agency Summit

Partnership: The New Agency Value

iMedia Breakthrough Summit

Keeping Pace with the Mobile Consumer

iMedia Agency Summit

Keeping Up with the Consumer: The Impending Era of SoLoMo

iMedia Other Summit

Video Everywhere: TV Marketing Amplified!