Jason Oates is Chief Business Officer and co-founder of LiveIntent.  During his 20-year tenure in digital and email advertising and marketing, he’s focused on the evolution of the digital marketplace through innovations in product development, multivariate optimization, multi-attribution management and performance branding.  Prior to LiveIntent, Jason has held leadership positions at Datran Media, Integrated Media Solutions, Avenue A, DMB&B, and JMCP.He has developed solutions for companies like Chrysler, P&G, GM, Smith Kline Beecham, HSBC, Verizon and eHarmony.In his spare time, Jason loves spending time with his family and sings in a band called RIFFF.

Summits Attended

iMedia Agency Summit

Forging Partnerships that Matter

iMedia Breakthrough Summit

The Future of Content, Publishing, & Media Buying

iMedia Brand Summit

How to Evolve with Today's Consumer

iMedia Brand Summit

Delighting Customers at Every Touchpoint

iMedia Brand Summit

Marketing in an Always-On World

iMedia Brand Summit

Marketing to the New Consumer

iMedia Brand Summit

Brands as Content Creators

iMedia Brand Summit

The Moments of Truth

iMedia Brand Summit

Customers For Life: Creating Brand Loyalty

My Articles

Customize Email for Pull Marketing

| Jason Oates

Datran Media's VP of media services explains how email is becoming pull marketing at the point of greatest engagement-- leading right to and even through the transaction.