As Executive Creative Director of Designkitchen, Scott oversees the quality, vision, operations and direction for the creative team. Evaluating the clients‘ brand, marketing, and business objectives, Scott pushes for big ideas while developing natural synergies within the digital campaign—from socially driven product launches to story oriented, experiential brand solutions. Scott has built an impressive track record, developing award winning creative strategies for some of the nation’s top brands. His talents have been proven in many competitive industries, including retail, financial services, automotive, healthcare, telecommunications, and others.
In his tenure at Designkitchen, Scott has served as Creative Director for key accounts such as HP, TD Ameritrade, United, Johnnie Walker, GE, Burger King, Sears, Craftsman, Diehard, Butterball, Office Depot, Motorola, Dyson, and Allstate.
Scott joined Designkitchen from Razorfish, where he provided creative direction for AT&T’s award winning consumer web site and online advertising campaigns. Working with Discover Card, Scott lead a successful online brand restage and redesign of Discovercard.com. Other key accounts included JCPenney, Omni Hotels and Avon. Prior to Razorfish, Scott worked as Director of Design at Arc Worldwide, where he lead creative efforts for USG, Whirlpool, Scion, Purina, and Energizer.
The struggle between deadlines and creative started the day marketing and advertising was conceived. Unfortunately one side seems to always win. So it's how we handle these unavoidable...