Alex is an experienced Mobile Advertising entrepreneur. Prior to StrikeAd, in 2007, he launched and ran the Unanimis (Orange) Mobile Ad Network in the UK, which he grew significantly following Unanimis' sale to France Telecom in 2009. At Unanimis, he launched Premium, In-App and Network Mobile Ad offerings, and launched Orange Shots, an opt-in mobile messaging advertising programme. Prior to that, as CFO of Unanimis, Alex was a key member of the Board and Exec Team which drove Unanimis to become the leading independent web adsales business in the UK. In 2006 Alex wrote the first business plan and led the spin out of its ad tech subsidiary, OpenX, and subsequent funding to Index and Accel. OpenX is now a multi $100m ad exchange. In 2000 Alex co-founded and was COO of Jeego, now a venture backed mobile greetings company. He started his career at Price Waterhouse where he qualified as an accountant. Alex holds an Oxford University Masters degree.

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