Anita Pollert serves as the Vice President of Publisher Services for the Northeastern United States and Canada at Advertising.com, the 3rd party network division of AOL Advertising.com Group. In this position, Pollert builds and maintains long-term, profitable relationships with some of the largest publishers in the industry. She leads her team in procuring inventory for the Advertising.com Network, while providing the best client service and full suite of solutions for publishers.
Your message might not get across to your audience if it's communicated in the wrong environment. Consider these three key factors when trying to make your message as impactful as possible.