Diane Rinaldo is the CPG and Political Category Director at Jumptap and helps support the growing interest in mobile from these sectors. In addition to leading Jumptap’s strategy for political advertisers and the 2012 elections, Rinaldo will also support teams with CPG advertisers across the organization. Rinaldo joins Jumptap from Media6Degrees, where she served as Senior Director of Emerging Markets, focusing on the CPG category. Prior to Media6Degrees, she spent four years at Yahoo! working in the retail category, and then led Yahoo!’s political vertical through the 2008 election in both display and search. Previously, Diane was at MSN where she opened the New York sales office and then led the company’s first vertical sales team.
Today's mobile media offers exciting new methods for CPG brands to reach their targeted consumers. Here's how to capitalize on mobile advertising by maximizing consumer engagement.