Keith Trivitt is director of marketing and communications at MediaWhiz, a performance marketing and integrated digital media agency.
My Articles
nonline-shopping
Will nonline shopping help thrwart the negative retail effects of showrooming?
How To: Recognize the Power of Brand Advocates
For years, public relations professionals have known of the power of brand advocacy. But in the digital age brand advocacy is evolving into the realm and responsibility of nearly every type...
Does Facebook Have a Brand Problem?
Facebook appears to be finally getting its act together when it comes to brand advertising! At least, that’s what we’re led to believe by the frenetic PR push the company has been on in...
Stop the Daily Hyperanalysis of Facebook
It’s time for a break. Enough with the deluge of reports, analyses, surveys and general punditry about the brand value of Facebook, Twitter, et al.