Leslie Van Zee is passionate about entrepreneurship and understanding what makes small businesses successful.  An avid fan of lean startups, she makes sure to get out of the building as much as possible in her role as manager of marketing communications for local online display advertising agency Vantage Local.

My Articles

Does Online Advertising Work?

| Leslie Van Zee

This is a question that often seems to be lurking in the background of any discussion that compares different marketing tactics. Whenever you read about using “big data†for online...