Atul Patel is the CEO and Founder of OneScreen, a company committed to giving people more access to watch content where, when, and how they want. Atul is passionate about big ideas in digital media and discussing the role video plays in this vibrant ecosystem. With his pulse on the ever–changing digital landscape, Atul will provide commentary on breaking news, innovations, market forecasts, and thought-provoking concepts. Atul has over 12 years experience in strategy and product development in video, display, mobile, and direct response advertising.  Atul is a founding team member of Optimal Inc (fka XA.net and CPM Advisors), a leading social advertising platform, and LeadiD, a lead generation trust platform.  Previously, Atul co-founded LeadROI, a lead management system for financial services companies, now a part of MediaWhiz Holdings. Atul is a frequent author, speaker, and panel participant for IAB, Digiday, AdExchanger, Niche Digital, OMMA Global, and more.

My Articles

Native Advertising Done Right

| Atul Patel

Successful native ads will make audiences want to engage because the content relates to their interests, without being misleading or annoying. Achieving this balance is not always easy or...

YouTube Isn’t Enough

| Atul Patel

YouTube is a great starting place for building your video presence, but it shouldn't be the only place you syndicate or publish.