As Vice President of Global Marketing Solutions, Erin Clift leads Spotify’s strategy for global partnerships, brand partnerships, revenue expansion, as well as industry and agency marketing. Clift and her team develop creative solutions for brands and evangelize the Spotify platform as an innovative resource to connect marketers to their consumers through the power of music.
Erin was most recently Senior Vice President, Branded Experiences and Partnerships at AOL where she led a team that developed content in partnership with top talent and production companies including Heidi Klum, Queen Latifah, Mark Burnett, Marlo Thomas, Berman Braun, and the teen site Cambio, a joint partnership with The Jonas Group and MGX Lab.
In addition, Erin served as AOL’s Vice President, Global Sales Development where she oversaw a team responsible for creating solutions to meet advertiser objectives, developing partnerships with advertising agencies, providing insights and industry knowledge to clients and partners, and establishing AOL's marketing presence in the media industry.
Before AOL, Erin held various leadership positions in advertising sales for Google.
As Director of North American Agency Relations, she was responsible for Google's business strategy, marketing and learning programs, and overall revenue management from advertising agencies. Erin also spent more than five years at Google directing strategy, marketing and revenue management for the North American business---to---business media practice.
Prior to Google, Erin spent 10 years working in various marketing and media consulting roles, including Director of Marketing at Oprah.com. Erin also has held both marketing and consulting roles at Neoglyphics Media Corporation and American National Bank (now part of JP Morgan Chase). A frequent speaker on topics related to media, marketing and industry advertising trends, Erin also serves on the board of the DMG Media Board of
Governors and the (AEF) Advertising Educational Foundation as well as several local charities.
Erin resides in New York City with her daughter, Emma, Son Jackson And husband, Jeff.
Customers For Life: Creating Brand Loyalty