Julian Baring is SVP North America for Facilitate Digital, a publically listed Australian technology firm, providing software and services to digital media agencies and advertisers. These include a best-in class digital campaign workflow solution called Symphony that is revolutionizing the online advertising value-chain, by integrating the media-agency, creative agency and publishers into one system.

As an experienced director in both mature and high growth businesses, Julian has been part of the founding team in a variety of different ventures. With responsibility for functions including finance, marketing, operations, business development and human resources, Julian has extensive experience working in both the United States and across Europe.

Julian has been with Facilitate Digital since 2007 when he joined to open the London office and build the European business. He was previously a Partner at Portobello Ventures, a start-up incubator. Prior to that Julian worked as part of founding team building and launching Platefood Ltd, an enterprise software search technology venture that was acquired by FAST in 2006. Julian also was one of the first employees at Vizzavi a pan-European multi-access portal joint-venture between Vodafone and Vivendi. He started his career working at Saatchi & Saatchi and then BBDO in New York and has an MBA from Oxford University. Julian has published numerous articles addressing issues around agency systems, infrastructure and workflow.

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