Yair Halevi (Spock) is Chief Architect of SundaySky, heading the architecture design and next-generation technology innovation for SundaySky’s SmartVideo platform. In this role, Spock is focused on pushing the envelope for the company’s authoring, rendering, and delivery ecosystem, and developing value-driven and value-optimization approaches to SmartVideo. Prior to joining SundaySky, Spock was co-founder and CTO of Glydo, a web-based semantic content discovery service that recommends content related to what you are reading or doing on the Internet right now. Here, he designed the recommendations platforms and algorithms. Before that, Spock spent five years as CTO of MessageVine, a provider of instant messaging and presence solutions for mobile operators and fixed-line service providers.
Spock holds a Master of Science degree in computer science, summa cum laude, and a Bachelor of Science degree in mathematics and computer science, summa cum laude, from Tel Aviv University.
True value measurement requires flexible attribution modeling combined with control-group analysis. Here's why last-click attribution is insufficient, particularly for video.