Scott Macleod is the Director of Analytics and Insights at The VIA Agency in Portland, Maine. MacLeod came to VIA from R/GA in New York where he was Group Director of Analytics and Accountability, managing all global analytics engagements for MasterCard. His client roster also included Walmart, Ameriprise and Microsoft. Prior to R/GA, he led the Analytics practice at Arnold Worldwide for their offices in Boston, New York, Washington DC and London.
Sharing data with your customers is an innovative way to shape consumer behavior and create lasting bonds. Here's how your brand can tap into the power of personal analytics.