Patricio Pagani is a company director at Infotools, responsible for product innovations. He is president of the New Zealand Market Research Society and ESOMAR representative. Previously with Coca-Cola, he joined Infotools to lead the expansion of the account to more than 100 countries. More recently, Patricio managed the growth of Infotools business with Microsoft and throughout Latin America. As an Argentinean living in New Zealand, he is now very fond of rugby while staying loyal to football.
Well-designed databases are imperative for data-driven approaches. If competitors harness the power in their data fuel, they’ll leave us in the dust.
Predicting the future is a tricky business. If you don’t agree, ask these people … ‘The horse is here to stay but the automobile is only a novelty, a fad.’ President of the Michigan...