As President of the US L’Oreal business it is Shenan’s job to oversee the strategic direction of the partnership between MEC and L’Oreal USA.   She is responsible for further driving the advancement of the partnership and ensuring that L’Oreal USA stays on the cutting edge of media innovation.


Shenan opened her own agency, Morpheus Media in 2001, which she built into a highly profitable and well respected digital media business known for its work with luxury, fashion and retail clients such as Neiman Marcus, LVMH (the entire portfolio), Mont Blanc, Chanel, Net-A-Porter,  Bottega Veneta, Giorgio Armani, Lord & Taylor, Tiffany & Co., David Yurman, H. Stern, Bergdorf Goodman, L’Oreal, as well as media and entertainment clients such as The New York Times, A&E Television Networks and Vimeo.  In 2011, she sold the agency, remaining on as Chief Media Officer. 


In 2014 Shenan joined MEC to help shape the future of its digital practice and create the best integrated digital offer in the business, getting MEC in a perfect place to deliver on the ambition to be its client most valued business partner

Shenan is a much sought speaker and commentator and her insights have been sought and cited in a host of international publications, including The New York Times, The Wall Street Journal and Women’s Wear Daily. Deep understanding of analytics and online media management mandated her inclusion on the DoubleClick Client Advisory Board and Google Zeitgeist Summit.

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Summits Attended

iMedia Agency Summit

Creativity Meets Automation

iMedia Agency Summit

The Future of Data-Driven Creativity

iMedia Agency Summit

Shift Happens: Math Men + Mad Men

iMedia Agency Summit

Partnership: The New Agency Value

My Articles

Why the click-through rate is dead

| Shenan Reed

We have an obsession with CTRs, but are they the right metric in today's marketplace? Here are the data points you should be using to measure the success of your digital campaign.