When her dreams of becoming a monster truck driver, an international secret agent, and a NASA astronaut fell through, Rachelle settled on being a digital marketing professional. She currently works as a Sr Analyst in Analytics and Optimization at Digitaria, providing strategic guidance and measurement solutions to clients in technology, travel, and professional sports.

With a marketing degree, a short stint managing a small web design firm, and more than five years of agency experience, Rachelle has a diverse background that expands beyond analytics expertise. Her well-rounded perspective brings value to her clients, which have ranged from mom and pop shops with a shoestring budget, to international Fortune 500 clients. She is currently a Program Advisory Committee member for the Art Institute of Las Vegas, a board member for the Las Vegas Academy Alumni Association, and a member of the Las Vegas Interactive Marketing Association.

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