Eileen Bernardo is the public relations and communication manager at Viralheat, a social media intelligence company. She has an M.S. in Public Relations and Corporate Communication from New York University and a B.A. in Communication from the University of California, San Diego. She loves the power of words and enjoys the challenge of taking industry jargon and retelling the story in a way for all to understand. When in the office you’ll find her writing — pitches, emails, marketing campaigns, blog posts, contributed and feature articles, content for the website, etc. She’s a pescatarian, dog lover, snowboarder, and a sports fanatic who enjoys cheering for her favorite teams. You can reach her at [email protected] or @eileenrene.
My Articles
Instagram for Business - Hashtags
We’ve all seen them. But do we know what they are used for in social media? Do we know what they do? Do you know how to use them effectively? I’m talking about hashtags. Perhaps you...
The unique benefits of each social platform
Even the best social media managers are struggling to keep up with the growing number of platforms. Here's a breakdown of the specific advantages of each one.
Why identifying your influencers is crucial
Because of the power of word-of-mouth, knowing who your company's top influencers are can be a great asset. Read on for how brands of all sizes can benefit.