In addition to servicing media and data tech clients for WIT Strategy as a Senior Associate in corporate affairs and media relations as her primary engagement, Kendall runs collaborative pursuits through her company, Influence Collective, LLC. -- advising and supporting media and tech entrepreneurs in cooperation with other like-minded partners and firm principals.
Allen’s 23+ year path includes print and digital, spanning publisher and agency sides. She first covered emergent media tech in the SF Bay Area as a moonlighting, independent journalist obsessed with the broadening landscape, rooting herself in coverage of the domain where she now advises others.
Moving from print to digital publishing during its most formative years, Allen helped found Thrive, an early cross-platform play in content/community, and AOL/Time Inc. joint venture. She then moved to the agency realm on top executive management posts for USWeb/CKS; Euro RSCG Circle, Havas; and others. She spent several years building, managing and/or advising independent agencies or divisions in New York City, before establishing the independent Influence Collective eight years ago.
A highly regarded thought leader in media circles, she was a frontrunner on Search, as founding team member and original executive at one of the first SEM agencies, Fathom Online, a post that brought her to New York to open the East – and then also as East Coast regional Director of Client Services for iCrossing. She contributes heavily to the industry, as a popular editorial contributor to Media Post, AdAge, iMedia Connection and MarketingLand; advisory boards, including iMedia and Ad Club New York; and trainer, speaker, moderator and panelist. She served the 212NYC Board of Directors for several years, 2 of them as Vice President and has served the Producers Guild of America, as national delegate, New Media Executive Council, Vice Chair for the East. She remains an active PGA member. Also visit her Influence Collective site at www.influencecollective.com
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Collaborate or Die!