David Karel, David leads Bizo’s marketing efforts. No stranger to business audience marketing, David joins the company with more than 15 years of B2B marketing, business development, and sales experience. He most recently served as vice president of product marketing at SuccessFactors, and has held positions at Instill, Siebel Systems, Thomson Japan, and MBAVision which he founded. When not spending quality time with his family which is his #1 passion, David likes to play golf, tennis -- and has played alto sax in bands from NY to Philadelphia, Tokyo to Osaka, and back in the Bay area where he lives now.
Targeting the right audiences seems simple enough, but the process can quickly grow complicated. Here's how to reach your ideal prospects.