Michael Froggatt is Principal Research Analyst at Sizmek. In his role, Michael is responsible for providing thought leadership for Sizmek customers as well as the advertising industry as a whole. He is charged with authoring industry whitepapers, providing research notes, and educating advertisers on best practices gleaned from analyzing the vast amounts of proprietary data on the Sizmek MDX platform globally.

Michael is a research analyst that understands the needs of the market and a champion of helping marketers understand the latest findings in the ever evolving ad space. Michael came to Sizmek 



My Articles

Super Bowl Ads: Behind the Scenes

| Michael Froggatt

This Super Bowl was one for the history books: Baltimore held on to top the 49ers, Beyonce conquered the stage and Oreo capitalized on a 34-minute blackout with a speedy social response.