Ian Wessman is the director of creative technology at Saatchi & Saatchi LA, Wessman oversees some of the most cutting-edge marketing programs Toyota is developing.


Wessman helps Toyota develop new and emerging platforms for communication, creative expression and advertising, including mobile, widgets, RSS and gaming. He actively explores new technologies, partnerships, and trends in technology, gaming, art, and media.


Wessman architected and co-concepted the Toyota Hybrid Synergy Drive website, a user-centric community inviting hybrid drivers and fans to engage with Toyota's hybrid vehicles and each other by sharing photos and videos and creating custom artwork.


Wessman created the concepts, game mechanics, and technical architecture for the world's first two player in-banner game for Toyota's Yaris launch.

Prior to Saatchi & Saatchi LA, Ian worked for Avenue A | Razorfish, where he architected and led the front-end re-development of the much-lauded 2006 redesign of The New York Times.


At Arc Worldwide, he worked with clients including Aflac, Diageo, Disney, Foxwoods, Levi's and Philip Morris USA.  Ian began his career as a web engineer for GE.

Wessman lives in Silver Lake, CA, and is an avid musician who plays no fewer than seven instruments.

Summits Attended

iMedia Other Summit

Presented by iMedia & JumpStart Automotive