Amy Masters is the Principal of Dante Consulting Group. She provides provides marketing consulting services for mobile, technology and payments - all working within B2B for Fortune 500 companies and start-ups. Amy has an innate curiosity to first figure out how your business is run then figure out the right marketing strategies to help it grow. Also, Amy was vice president of business development at American Express. She has worked with a number of large and small high-profile companies, including Payfone, Costco, Best Buy, Visa, Target and Citibank.
Many marketers are using big data in ineffective, illogical, or incomplete ways. Let's look at the most common offenses.
Marketers swimming in a deluge of data need to separate valuable insights from useless information. Here's how to identify exactly what you need to best inform your campaigns.