Pelin Thorogood is a new media marketing and analytics expert, recognized for her leadership in both venture-backed startups and public companies. She currently serves as the CEO of Anametrix, and was formerly the CMO of WebSideStory (acquired by Omniture/Adobe), the first cloud-based web analytics provider. In both 2011 and 2012, Pelin was named one of the “20 Women to Watch” in sales lead management. Pelin holds a BS in Operations Research, Masters in Engineering, and MBA degrees, all from Cornell University, where she also serves as Executive-in-Residence for the Johnson Graduate School of Management.
The interplay among paid, owned, and earned media can radically alter the cost of customer acquisition. Discover the marketing mix that generates higher and more cost effective conversions.