Matt Sunbulli was founder and CEO of Social Amp, one of the first Facebook PMDs and the first CRM platform optimizing Facebook’s Open Graph for businesses. Social Amp was acquired by the largest privately held CRM agency and one of the fastest growing agencies, Merkle Inc, in 2012. His work has been showcased at Facebook’s f8 Developer Conference, the ad:tech Digital Marketing Conference, Direct Marketing Association Conference and the Harvard Business Review. Prior to Social Amp, Matt served as a digital product innovator at MTV Networks where he pioneered the release of new social media strategies and technologies for MTV’s digital properties. He is a graduate of Northwestern University in Evanston, IL. He currently serves as VP, Digital and Social CRM for Merkle Inc.