With an extensive background in social media and digital marketing, Brad leads the development of innovative and insightful Enlighten client campaigns in the quickly growing social space. Brad brings considerable experience to the role of Director, Social Marketing, having worked on social marketing, digital and branding efforts at such agencies such as Leo Burnett, Doner, JWT and Wunderman, with accounts as diverse as Pepsi, Ford, Verizon, GM, Clorox, the Detroit Pistons and Cadillac.
As Director of Enlighten's Social Marketing practice, Brad is responsible for developing customized social marketing strategies and fully integrated campaign solutions allowing Enlighten clients to optimize their engagement in the increasingly popular social media landscape. Beyond this Brad has also applied his passion for writing as a novelist and screenwriter. Brad received his B.A. in Marketing from Michigan State University.
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I remember when I was a kid and the wish list I wrote to Santa Claus was the most important document I would draft all year. It was my one chance to communicate with Santa, and I knew I had...