Caroline Winnett leads Business Development for Nielsen NeuroFocus, a leading global provider of consumer neuroscience insights. Nielsen NeuroFocus applies neuroscience to marketing, advertising, media, and products. NeuroFocus was founded in 2006 and was a pioneer in the consumer neuroscience industry. NeuroFocus was acquired in 2011 by The Nielsen Company, and Caroline now leads the development of an extensive body of insights on how the brain responds to the world of marketing and brands.
Prior to NeuroFocus, Caroline founded Albany Associates, providing marketing services to corporate clients. Subsequently she was Publisher of Wilderness Press, and Chief Marketing Officer for BoardVantage. Prior to her business career, Caroline was a professional classical violinist.
Caroline received her MBA from the Haas School of Business at the University of California, Berkeley.