An entrepreneur and hacker at heart, Paul has over 15 years of enterprise quality web-app architecture and development experience in the private sector.  With the advent of the internet and the Linux movement, and motivated by the possibility that he could come up with an idea and make it a reality, Paul learned to program and code different software systems. This knowledge in combination with his experience working on dozens of high-volume consulting web projects—ranging from custom dynamic DNS server software, webcam driven websites, affiliate marketing systems and credit card processing—led to the creation of the software that would later become SiteScout. Paul built his online ad platform from the ground up on a bootstrapped budget, and the company has now become the world's leading self-serve demand side platform.