Jenn Deering Davis is co-founder and Editor-in-Chief of Union Metrics, the company behind TweetReach and several other social media analytics products. Union Metrics makes social media analytics applications, including TweetReach, Union Metrics for Tumblr and Union Metrics for Instagram. Her main responsibilities are ensuring a consistent and excellent customer experience, managing Union Metrics communications and product messaging, with some data wrangling and research thrown in.
She holds a Ph.D. in Organizational Communication and Technology from the University of Texas at Austin. Her academic research focuses on how people interact with and through communication technologies like mobile phones and social new media, specifically in organizational contexts. She has 15 years of industry and academic experience in communication, spending her career turning data into stories and helping stakeholders better understand new technology. Prior to co-founding Union Metrics, Jenn worked at the University of Texas, North Carolina State University, All Kinds of Minds and UPS.