As a veteran public relations professional and working mother, Rebecca Derrington – or ‘Bec’ as everyone calls her - knows efficiency.
Combining the duties of taking care of three small children with her career as a PR professional made her work with the utmost precision so that each moment of her day was productive, which is why the relationship between journalists, public relations professionals and businesses irritated her. Journalists were inundated with unsolicited PR pitches with no relevance to their beats. Conversely, thousands of interesting businesses were going unnoticed because journalists stuck to their usual sources, rarely digging into the daunting list of emails where unusual, inspiring sources lay undiscovered. The whole dynamic was extremely inefficient and what’s more, Bec realized no one was winning – least of all readers who wanted fresh perspectives from credible, thought-provoking sources.
Ever the enterprising ‘mompreneur’, in 2009, Bec developed an answer to this ongoing issue – SourceBottle, a communication platform specifically designed to connect journalists seeking sources with PR pros and businesses. And since Bec’s passion is women’s issues, SourceBottle is exclusively focused on connecting journalists covering women’s topics with specific sources in the field. From parenting to lifestyle and fashion, to women’s health to homemaking and working motherhood/entrepreneurship, SourceBottle has changed the media landscape by helping journalists identify fresh, unrecognized sources quickly, and by giving businesses and PR pros a platform to communicate with journalists who have specific, immediate source needs on women’s topics. Today, SourceBottle serves users across Australia, New Zealand, North America and the United Kingdom.
Bec’s entrepreneurial spirit and willingness to embrace change are among her greatest assets. After practicing law for a brief time, Bec realized her true passion lay in public relations and marketing, and she returned to school to earn a business degree at the Queensland University of Technology. She initially leveraged her law degree by handling marketing for the Queensland Law Society. Later, she gained PR experience across the professional services industry and then founded Wagging Tongues, a PR consulting firm based in Melbourne, Australia in 2005. She launched SourceBottle four years later and today Bec is considered an industry thought leader on global PR services and entrepreneurship. Bec lives in Melbourne with her husband and three young sons.
When responding to media and blogger inquiries from services like HARO, ProfNet and SourceBottle, marketers and their PR teams have the opportunity to nail the perfect pitch to secure ink...