Brian Kardon is the CMO for Lattice Engines and is responsible for the company’s market positioning, demand generation, thought leadership, and integrated marketing to ensure strong connections with customers and constituents. Prior to Lattice Engines, Brian was a driving force behind Eloqua’s explosive growth and leadership in the Revenue Performance Management sector. Before Eloqua, Brian was Chief Strategy and Marketing Officer at Forrester Research, where he helped turn the brand into a leader in the technology research sector. He also served as CMO at Reed Business Information, the largest B2B publisher in the world. Brian received his BS and MBA degrees from The Wharton School of the University of Pennsylvania.
It wasn't long ago that the average CMO tenure was only 23 months. Here's new evidence that the position is on the rise.