Keith focuses on developing product direction in the ever changing online marketing space. His expertise is in implementing methodologies and strategies for advertisers seeking to yield profitable return on their advertising budget. Prior to The Search Agency, Keith worked at Experian Interactive Media as the Director of Online Partnerships and was responsible for managing the integrated partnership and media buying for strategic partners. In addition, he worked at United Online as Director of Customer Acquisitions for their Classmates.com online brand, responsible for managing a CPA targeted budget in excess of $30M annually. Keith graduated from Cornell University with a BS in agricultural economics.
Today's consumers are savvy, wary, and extremely aware of how they are being fed advertising. Here's how to let them take the lead in your marketing.