Jay Friedman is COO of Goodway Group, and a partner in the 3rd-generation family company founded by Milton Wolk in 1929. Friedman joined in 2006 to add a digital media component to Goodway’s offerings, beyond the existing print and promotional side of the business. In 2010, Goodway served its last print customer to focus purely on programmatic digital media, an area in which Goodway was quickly becoming an expert. Since launching the digital practice, Friedman has helped lead Goodway to 10x growth and created the largest independent programmatic media company on the planet.
Jay also has worked hard to share his expertise with others in the industry. He is a nationally recognized and accomplished digital media expert, speaker, writer, and author. You can find him regularly speaking at top industry conferences, writing for leading industry websites, such as adexchanger.com, imediaconnection.com, and even 30 Days to PAID Digital Media Expertise, now in its 7th edition. More information on 30 Days can be found at www.goodwaygroup.com.
Prior to joining Goodway, Jay spent time at Young & Rubicam and as a marketing director for an eight-location luxury automotive dealership group. He and his wife, Sarah, both graduated from the University of Wisconsin and live in Plano, TX, with their two children.
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