Jennifer Kasper is the group VP of digital media and multicultural marketing for Macy's. In this role, she leads Macy's digital media strategy, with a focus on engaging customers, fostering brand loyalty and driving sales. Kasper and her team manage the brand's social media presence, mobile marketing platforms and display advertising campaigns; they also partner with to bring the retailer's omni-channel marketing efforts to life. Additionally, she oversees the development of multicultural media and event strategies that support Macy's objective of growing market share in key minority customer segments.

Summits Attended

iMedia Other Summit

What Women Want from Brands

My Articles