Jim Nichols is VP of Marketing for Apsalar. Jim has 20+ years experience in over 80 different categories, including developing successful positioning and go-to-market plans for more than 40 adtech and martech companies. He joins Apsalar after several years as VP of Marketing for Conversant, where he led various efforts in the successful rebrand of the company from ValueClick, Inc. The rebrand and associated industry attention for the company contributed to the $2.3B sale of Conversant to Alliance Data in December, 2014. He is a prolific writer for digital trades on brand marketing, mobile, video, data, and customer profiling. Publications include iMedia Connection, Inside Radio, VentureBeat, ad:tech, ShellyPalmer.com, Jack Myers, and many consumer publications. He holds a B.A. in U.S. History from the University of Pennsylvania and an MBA in Marketing from the University of Chicago.

Summits Attended

iMedia Agency Summit

Forging Partnerships that Matter

iMedia Agency Summit

The Agency Redefined - Balancing Scale, Scrappiness & Innovation

iMedia Agency Summit

The Future of Data-Driven Creativity

iMedia Agency Summit

Media Re-Defined -- What Clients Want

iMedia Agency Summit

Partnership: The New Agency Value

iMedia Other Summit

Digital Marketing to Moms

iMedia Agency Summit

WCW: What Clients Want From Agencies & Media Companies

iMedia Agency Summit

Navigating Digital's Ever-Evolving Future

iMedia Breakthrough Summit

Engaging Customers with Authority

iMedia Agency Summit

Strategic Digital Insights and Networking for the Agency Executive & Partner

iMedia Breakthrough Summit

Where the future of media and advertising intersects!

iMedia Breakthrough Summit

Where the Future of Media and Advertising Intersects

iMedia Agency Summit

Niche is the New Black: The Future of Targeting and Reach

iMedia Breakthrough Summit

Your Mission: Innovate Beyond Traditional Search & Display!

iMedia Agency Summit

Insight & Collaboration More Vital Now Than Ever!

iMedia Breakthrough Summit

Innovation, Disruption, Opportunity

iMedia Agency Summit

Proof of Digital Ad Success

iMedia Agency Summit

It’s a Two-Way Street!

My Articles