A seasoned and experienced sales and marketing operations leader, Paul Pellman was introduced to Adometry by Google through one of Adometry's investors, Austin Ventures, where Pellman served as entrepreneur in residence. Prior to joining Adometry in March 2008, Pellman was EVP of marketing for Hoover's Inc., where he was responsible for leadership of the company's brand development and marketing initiatives, including customer acquisition and retention, research, strategy, product positioning, licensing, traffic-oriented business development, and marketing communications.
Pellman also served as interim president of Hoover's Inc. from November 2006 through June 2007. Before joining Hoover's, he was vice president of consumer direct for global internet group Terra Lycos. Pellman has served in a number of executive management roles, including CEO for two early-stage start-ups.
Pellman began his career as a senior consultant with a Big Eight accounting firm. He holds a B.S. in accounting and finance from the University of Arizona, and an MBA from Harvard University.
The Future of Shopping
Media Re-Defined -- What Clients Want
Partnership: The New Agency Value
WCW: What Clients Want From Agencies & Media Companies
Strategic Digital Insights and Networking for the Agency Executive & Partner
Collaborate or Die!