Stephen Monaco is a multi-channeled integrated marketing expert, thought leader, innovator, author, and speaker. As a marketing consultant and social business strategist, Monaco advises companies on driving strategies and leveraging digital media to effectively realize business goals. He welcomes anyone to reach out to him on Twitter, LinkedIn, or Google+.
A fake Twitter hack might provide an immediate swell in followers, but the surge erodes when the buzz ends. Here's why you shouldn't follow in the footsteps of Chipotle, MTV, and BET.