Vivi Zigler was appointed executive vice president, NBC Digital Entertainment & New Media, NBC Entertainment, in August 2006. In this role she reports to Jeff Gaspin, president of NBC Universal Cable and Digital Content. Zigler is responsible for leading the NBC.com digital team in strategic efforts to further connect NBC’s primetime, late-night and daytime programs to Internet users, while also reaching across the company to keep communication and coordination at its best.

Earlier, the veteran NBC marketing executive was promoted to executive vice president, Current Programs, NBC Entertainment, in June 2005, where she oversaw the production of NBC’s slate of comedy and drama series. Her much-lauded previous experience in marketing allowed Zigler an extra dimension to increase NBC’s promotional, casting and story opportunities in the Current Programs department.

In March 2003, Zigler was named senior vice president of marketing & advertising services for The NBC Agency -- and also oversaw Marketing and Advertising for Bravo. Her role was later expanded to include heading all marketing for the Bravo cable network as a member of the new Bravo senior management team.

While in the position, Zigler was in charge of overall branding and marketing for Bravo, including the successful campaigns for “Queer Eye for the Straight Guy” and “Celebrity Poker.” The end result saw Bravo attain unparalleled ratings peaks during her term.


Zigler received her Bachelor of Science degree in journalism from California Polytechnic State University in San Luis Obispo.

Summits Attended

iMedia Entertainment Summit

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