After nearly 15 years immersed in digital across multiple industries, George Hammer brings a unique strategic approach and lens to Digitas. His diverse background enables him to wear many hats at Digitas but his approach always starts with the consumer first. From there, George helps define content strategy, find white space for innovation, reinvent how new products launch and build ideas worth sharing.
“I joined Digitas because of our rare capability to bring Creative and Media together and invent remarkable stuff for clients”.
Mr. Hammer works across all our clients in NYC and brings in-depth knowledge in the following industries: Entertainment (Fox, Comcast, etc), Technology (Motorola, Yahoo, etc) CPG (Abbott, Kimberly Clark, etc) and Finance (American Express).
In addition to his career at Digitas, George serves as a Board Advisor to Zeebox; the fastest growing second screen mobile app. Prior to joining Digitas, George led digital marketing at Discovery Communications (’10 - ‘12); Communications Planning at Mindshare Chicago (’08 -’10); Marketing at a startup called Applebatch (’06 – ’08); and was a Management Consultant (’01 – ’06).
George earned his MBA from the University of Chicago and a B.S. from Indiana University.