Russell Scott (CEO, Creative Director) is a native of Los Angeles, and has dedicated his life to the betterment of the popular culture that he claims as his primary influence. Too much TV can be a good thing, as his endless love for classic TV, films and toys resulted in a successful marketing company, Jetset Studios, and the retro-pop culture destination, Retroland.com. Russell would like to personally thank Ray Bradbury, Walt Disney, Mr. Spock and Bugs Bunny for giving him direction during his formative years, which, incidentally, lasted through his early twenties. Russell has written and produced numerous film, TV, music, and online/interactive projects for major distributors including Universal Pictures, Paramount, DreamWorks, DreamWorks Animation, Sony Pictures, NBC, Warner Bros, and 20th Century Fox, and was recently the recipient of a Webby Award Honoree for Best Copywriting which won him the respect and admiration of his colleagues for approximately 3.5 seconds, or the exact amount of time it takes to say “Webby Award Honoree.” Russell is currently at work on his first novel.



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Fifth Annual Summit Delivers Digital Insights

iMedia Entertainment Summit

Entertainment Marketing

iMedia Entertainment Summit

Find Your Audience in the Digital Landscape

My Articles

Why the digital agency will never die

| Russell Scott

While some might think that social platforms eliminate the need for a creative agency, in truth, these partners are vital to a brand's storytelling efforts. Find out why.

Is the digital ditty dead?

| Russell Scott

Amid the mash-up madness and made-up metrics for determining viral potential, why do marketers' messages still misfire? See what the classic ads of yesteryear did right, and why the...

Laugh, Meme, Laugh!

| Russell Scott

During this economic downturn (read: recession) as agencies hunker down for the storm, we can rest assured that much like Celine Dion’s heart…marketing campaigns will undoubtedly go on.