While at Traffix, Mr. Keiser specialized in and lead marketing and technology initiatives that helped transform the offline direct marketing company into an online direct marketing company. These initiatives include a demand aggregation platform, MultiBuyer, one of the earliest internet-based demand aggregation platforms and GroupLotto, a leading performance based marketing engine. Mr. Keiser sold his founding interest in GroupLotto/Multibuyer in mid 2001.
Mr. Keiser is an advisory board member of Wanmo.com, China's premier performance marketing company. He also serves on the board of Hoop-A-Paluza, Inc., a nonprofit that raises money for children with medical issues-www.hoopapaluza.org. Mr. Keiser received his bachelor's Degree from the University of Pennsylvania in 1994. Mr. Keiser is a Member of YPO (the Young President's Organization), Metro New York Chapter, and lives in New York City with his wife and daughter.