Michael Shehan founded Booyah Networks in 2001 as a self-service paid search network. The Booyah Networks' portfolio also includes The Booyah Agency, a boutique-style online marketing agency that Shehan opened in 2005. Booyah's next venture was SpotXchange, now a wholly owned subsidiary of Booyah. The SpotXchange patent-pending platform incorporates the company's successful self-service paid search network into a similar platform for online video ad serving. SpotXchange, launched in beta in fall 2006, is now helping a growing group of advertisers and agencies sponsor millions of video streams per day from a large publisher network.