Marina Sanchez is SGK’s Director of Business Development for Latin America, in São Paulo. SGK is a leading global brand development, activation and deployment company that drives brand performance. By creating brands, helping sell brands and protecting brand equities, we help our clients achieve higher brand performance. SGK’s global footprint spans 20 countries.
The World Cup marks the beginning of endless marketing opportunities -- not only in Brazil, but also in its neighboring countries. Here are the best practices to consider.