Responsible for developing the vision and providing leadership for all of La-Z-Boy's interactive marketing.
Vice President, Digital Customer Experience, La-Z-Boy
June 2015 - Present
Responsible for developing the vision, providing the leadership and coordinating cross-functional efforts for all of La-Z-Boy’s broad reaching customer-focused digital initiatives, including driving traffic to online properties and our brick and mortar stores, increasing usage of interactive tools in the store experience, driving e-commerce channel growth, and coordinating all digital and interactive media efforts.
Director, E-Marketing, La-Z-Boy
September 2008 - Present
Responsible for interactive strategies, vision and initiatives for all of La-Z-Boy's digital marketing initiatives.
Sr. Director, Online Media, Syndero, Inc.
Los Angeles, CA.
July 2008 - September 2008
Sr. Director of Customer Acquisiton at Classmates Online, a United Online Company. 2001-2006<BR>Sr. Director of Client Services for Beyond Interactive, Ann Arbor, MI 1999 - 2001. <BR>Account Manager Perich+Partners, Ann Arbor, MI 1997-1999. <BR>Account Director MARS Advertising, Southfield, MI 1993-1997.In addition to his various positions Matt has lectured at the University of Michigan Business School of Continuing Education and taught numerous industry training sessions during his 15+ years in advertising.
Married and the father of three children Matt makes his home in Ann Arbor, Michigan. His hobbies include golf, tennis and earning his private pilot's license.
Corporate Storytelling Beyond Advertising
Where Top Brand Marketers And Partners Get Business Done
Bonita Springs, Florida
iMedia Fall Summit