Responsible for developing the vision and providing leadership for all of La-Z-Boy's interactive marketing.
Vice President, Digital Customer Experience, La-Z-Boy
2008 - 2015
Responsible for developing the vision, providing the leadership and coordinating cross-functional efforts for all of La-Z-Boy’s broad reaching customer-focused digital initiatives, including driving traffic to online properties and our brick and mortar stores, increasing usage of interactive tools in the store experience, driving e-commerce channel growth, and coordinating all digital and interactive media efforts.
Sr. Director, Online Media, Syndero, Inc.
Los Angeles, CA.
2007 - 2008
Sr. Director of Customer Acquisiton at Classmates Online, a United Online Company. 2001-2006
Sr. Director of Client Services for Beyond Interactive, Ann Arbor, MI 1999 - 2001.
Account Manager Perich+Partners, Ann Arbor, MI 1997-1999.
Account Director MARS Advertising, Southfield, MI 1992-1997.
In addition to his various positions Matt has lectured at the University of Michigan Business School of Continuing Education, High Point University and taught numerous industry training sessions during his 20+ years in advertising.
Married and the father of three children Matt makes his home in Ann Arbor, Michigan. His hobbies include golf, tennis and earning his private pilot's license.
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Bonita Springs, Florida
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