Responsible for developing the vision and providing leadership for all of La-Z-Boy's interactive marketing.

Vice President, Digital Customer Experience, La-Z-Boy
Monroe, MI
2008 - 2015
Responsible for developing the vision, providing the leadership and coordinating cross-functional efforts for all of La-Z-Boy’s broad reaching customer-focused digital initiatives, including driving traffic to online properties and our brick and mortar stores, increasing usage of interactive tools in the store experience, driving e-commerce channel growth, and coordinating all digital and interactive media efforts.

Sr. Director, Online Media, Syndero, Inc.
Los Angeles, CA. 
2007 - 2008
Sr. Director of Customer Acquisiton at Classmates Online, a United Online Company. 2001-2006
Sr. Director of Client Services for Beyond Interactive, Ann Arbor, MI 1999 - 2001.
Account Manager Perich+Partners, Ann Arbor, MI 1997-1999.                         
Account Director MARS Advertising, Southfield, MI 1992-1997.

In addition to his various positions Matt has lectured at the University of Michigan Business School of Continuing Education, High Point University and taught numerous industry training sessions during his 20+ years in advertising. 

Married and the father of three children Matt makes his home in Ann Arbor, Michigan. His hobbies include golf, tennis and earning his private pilot's license.

Summits Attended

iMedia Brand Summit

Iconic Branding

iMedia Brand Summit

Corporate Storytelling Beyond Advertising

iMedia Brand Summit

Where Top Brand Marketers And Partners Get Business Done

iMedia Brand Summit

Bonita Springs, Florida

iMedia Other Summit

iMedia Summit

iMedia Other Summit

iMedia Fall Summit

My Articles

Matt Targett

| Matt Targett

At La-Z-Boy, Matt Targett and his team have worked tirelessly over the past year to bring together digital and traditional marketing to better serve customers. "We have witnessed...