Mark Hansen is the Founder and CEO of Megalytic, the leading tool for building web analytics marketing reports. Megalytic is used by digital agencies, marketers and business owners for faster, more insightful and better looking analytics reports. Mark writes a regular blog about Google Analytics best practices for marketers and small business owners.
Marketing analytics tools are always changing, and new and better options are hitting the market. Let's take a look at these recommendations to make measuring, analyzing, and optimizing...
Rapid changes across the digital landscape are constantly impacting how data collection works. Here's what marketers should look out for this year.