Michael Quinn is responsible for RSi's next-generation of products including ansa. His focus is on utilizing store-level data to maximize the ROI of digital media. Prior to joining RSi, Michael worked at PepsiCo Quaker Oats in a variety of brand management positions and at PRN as SVP Marketing, Research and Product Development.
Digital advertising has opened up a whole new world of in-store marketing. Following are five new ways that brands are answering the oldest question in media.